kobe beef

“ America’s 8 Worst Food Trends “

Americas 8 worst food trend’s
by Larry Olmsted on “Forbes”
Having covered food, wine and spirits for more than 15 years, I’ve seen a lot of trends come and go. Some recent developments have been great, like the increased availability and usage of natural meats and grass fed beefs, and the increased reliance on seasonality, rather than using bland out of season fruits and vegetables that are shipped vast distances and bred to have long shelf lives.

But not every food trend is good, and not every food trend lasts. I remember the rise and fall of nouvelle cuisine, and the short but rabid preoccupation among chefs with food layered into towers on the plate.

The changing face of media has made food trends more pronounced than ever, for better or worse. This includes the bevy of food-related television shows, and the new need to fill specialized channels with hours of vapid programming. Ditto for social media that brings other people’s meals to your phones and desktops and the dramatic rise of food blogs and chat rooms dissecting every aspect of food culture. Nonetheless, despite increased attention to what, where, and how we eat, and increased social criticism, some astonishingly stupid trends have thrived. Here are the worst offenders:

1. Food Trucks: There is nothing wrong with the individual food truck per se, but the overall trend is both ridiculous and in some cases, morally reprehensible. The food media continues to treat these as a new form of cuisine and some sort of breakthrough invention when they are nothing more than a way to deliver food to consumers, akin to the “invention” of home delivery, takeout containers or the drive through.  When grouped together in lots, as is the case in Austin and Portland, food trucks become an outdoor version of a longstanding American culinary tradition – the shopping mall food court, and nothing more. Food-wise, there is nothing new about trucks, which serve foods you can already get in countless restaurants, albeit it with much more limited menus. People act as if tacos, dumplings, or brick oven pizza have somehow been “discovered” by food truck cooks. One major magazine recently suggested that food trucks had brought affordable ethnic cuisine to the people of Los Angeles – seriously? LA has always had hundreds of brick and mortar eateries serving exactly this kind of ………….
Read more HERE


Some artisanal house cured meats, like these from Salume Beddu in St. Louis, are delicious. But most are not.


” So, Are You A Sucker Too ? “

Food’s Biggest Scam : The Great Kobe Beef Lie !
By Larry Olmsted on Forbes

These are cuts of the famous Kobe beef from Hyogo prefecture in Japan.
Note the exquisite marbling of fat throughout.
To see it in person, you need to go to Japan,
because real Kobe beef cannot be found in the U.S.
Photo: Wikipedia


Think you’ve tasted the famous Japanese Kobe beef ?   Think again !

Of course, there are a small number of you out there who have tried it –
I did, in Tokyo, and it is delicious. If you ever go to Japan I heartily recommend
you splurge, because while it is expensive, it is unique, and you cannot get it in
the United States. Not as steaks, not as burgers, certainly not as the ubiquitous
“Kobe sliders” at your trendy neighborhood “bistro.”That’s right. You heard me.
I did not misspeak. I am not confused like most of the American food media.
I will state this as clearly as possible:
You cannot buy Japanese Kobe beef in this country. Not in stores, not by mail,
and certainly not in restaurants. No matter how much you have spent, how fancy
a steakhouse you went to, or which of the many celebrity chefs who regularly
feature “Kobe beef” on their menus you believed, you were duped.
I’m really sorry to have to be the one telling you this, but no matter how much you
would like to believe you have tasted it, if it wasn’t in Asia you almost certainly
have never had Japan’s famous Kobe beef.You may have had an imitation from
the Midwest, Great Plains, South America or Australia, where they produce a
lot of what I call “Faux-be” beef.
You may have even had a Kobe imposter from Japan……….

Read the whole article HERE